Buy El Medio Es El Masaje (Studio / Study) by Marshall McLuhan, Quentin Fiore ( ISBN: ) from Amazon’s Book Store. Everyday low prices and. El Medio Es El Masaje/ The Media is the Massage: Un Inventario De Efectos/ an Inventory of Effects Studio / Study Spanish Edition by Marshall McLuhan. El Medio es el masaje; Marshall McLuhan y Quentin Fiore fue un educador, filósofo y estudioso canadiense. Profesor de literatura inglesa.

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There are times when what McLuhan has mcluhna say seems frighteningly prescient given that this was written in the early s. Mere instruction will not suffice.

Although originally printed inthe art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces mclhuan becoming gateways to the global village. The authors are careful and meta about the importance of medium itself for the message. I do not want to see a hamburger ad.

Madaje idea that electronic media brings us into a village again has not really been borne out at all. Thanks to membership in Maine South’s Social Science Society I was befriended by a number of older students, all of whom were leftist intellectuals of one sort or another, all of whom knew much more than I. And if you want an accessible entry point into his thoughts, I’d recommend The Medium is the Massage – it’s great.

One of my favourite examples being Hermes, the messenger god, who Homer tells us could run swifter than the maeshall. It’s kind of along the same lines as Jean Baudrillard and Alvin Toffler in that it tries to predict how our world is being shaped by technological developments.


Marhall all 50 comments.

The Medium is the Massage

Film is collaboration — the medium is not as individual or isolated as the authoring of a novel or the painting of a painting once was. Reading this 45 years later, I can plainly see his cynicism but I also find some of his ideas unsettlingly relevant today. My co This is one of those weird books that’s kind of loose philosophical theory without much in the way of hard logic or evidence. I disagree with most of what he says and he never argues it or anything, it’s just there.

Being mostly graphics, it was a very quick read. The difference between a culture that must rely on the oral transmission of data, compared to one that can rely on a written technology is substantial. It informs us of where we are today, why? I hope somebody out there agrees with me. The primitive artist twists and tilts the various possible visual aspects until they fully explain what he wishes to represent. He claims that television will not work as a background.

Marsyall public consists of separate individuals walking around with separate, fixed points of maswje. Anyone writing a review such as this, a blog or a tweet becomes the medium.

The Medium is the Massage by Marshall McLuhan

This was a much more interesting read than I suspected it would be before I started. With the omnipresent ear and the moving eye, we have abolished writing, the specialized acoustic-visual metaphor that established the dynamics of Western civilization.

The “art” aspect is pretty poor and I really don’t appreciate stuff like mirror text. For much of human history we have wondered what it must be like to fly, what it must be like to see what is happening through walls and what it must be like to run faster than a cheetah. What do i do if i see an annoying ad on goodreads?


Basically, the medium is the mAssage because it is shaping how we perceive our world, how we experience and make sense of our world. Because Marshall McLuhan talks about media in the form of integrated circuits.

Mcouhan drawing of a man hunting seal on an ice floe will show not only what is on top of the ice, but what lies underneath as well. If anything McLuhan does not really go far enough here. We are so visually biased that we call our wisest men visionaries, or seers! Oh, actually, I have this further thought. Joyce could see no advantage in our remaining locked up in each cultural cycle as in a trance or dream.

Feb 28, Mikko added it. McLuhan’s ideas abo The Medium is the Massage is Marshall McLuhan’s most condensed, and perhaps most effective, presentation of his ideas. Will not appeal if you want decent politics, good arguments, good writing, good analysis, or mqrshall art. Today’s child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Its use fostered and encouraged the habit of perceiving all environment in ,asaje and spatial terms—particularly in terms of a space and of a time that are uniform, c,o,n,t,i,n,u,o,u,s and c-o-n-n-e-c-t-e-d.