In Branded Beauty, Mark Tungate follows the key companies and personalities that brought make-up to the masses, forever changing the way. Branded Beauty delves into the history and evolution of the beauty In this book, Mark Tungate explores how the beauty industry- soaps, hair. In Branded Beauty, Mark Tungate delves into the history and evolution of the Branded Beauty looks at the history of the beauty industry and considers its.
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He analyzes the marketing strategies used by those creating and selling beauty products. Most hranded the science behind beauty products is hokum and even if genuine the efficacy claimed for the product is orders of magnitude taller than it actually is.
After all, Tungate’s specialty is marketing, as an instructor of branding and advertising courses at Parsons Paris School of Art and Design, as well as the author of several books and columns regarding advertising. This is a very interesting and very well written book about beauty and its industry. The description of this book was very helpful when I was deciding which books to use for a senior seminar class.
Amazon Music Stream millions of songs. A brilliant history of the evolution of the powerhouse beauty brands of brandrd as also some of the off-beat, niche and even the bohemian kind.
Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world. A very engaging and informative read, it’s also pretty inspiring for every aspiring marketer.
Top Reviews Most recent Top Reviews. The first half of the book describes the rise, usually from very humble beginnings, of industry legends such as Helena Rubinstein, Elizabeth Arden, Estee Lauder, Max Factor, and Charles Revson.
He analyzes the marketing strategies used by those creating and selling beauty products. Many women put a considerable amount of thought into the cosmetic products they buy: The cosmetics industry sells us stories, and humans thrive on stories.
It seems that behind every successful beauty business is a hard-working entrepreneur as in the saga of Max Factor, an immigrant whose talent for wigmaking and theatrical cosmetics led him to Hollywood. Subscribe Enter your email address: Parts I founds most interesting are the ones talking about “future” technology, and how certain formulas are already A really interesting read for anyone interested in makeup and skincare.
Just the right amount of inspiration and glamour. Buy the selected items together This item: I read it a few years out of date, but the main components of this book are relatively tnugate.
Reviewed by Claire Posner December 5, This cream will tungqte you young forever. A similar strategy is at work in the high-end skincare market although in that area luxury and efficacy must be equally matched.
Review of Branded Beauty () — Foreword Reviews
Every lipstick, every skin cream is part of a huge effort to sell glamour, youth, and attractiveness. The Key of Kilenya by Andrea Pearson. A great read for sure.
In reality, expensive skin creams can do little beyond what the cheap ones do. If you’re working with major beauty brands in marketing, this is a useful read.
“Branded Beauty: How Marketing Changed The Way We Look” by Mark Tungate Reviewed – Pursuitist
One person found this helpful. It’s tungaye to see when certain brands started marketing themselves as we know them today and how bigger acquisitions influenced their brwnded and overall development. Customers who bought this item also bought.
Apr 12, Maria rated it liked it. ComiXology Thousands of Digital Comics. I have had more fun and enjoyed reading this from cover to cover. A lot of his beahty weren’t referenced earlier within the writing but toward the back they were. The strategies maybe slightly different but the end aim, to sell more product, remains the same.
I must admit, as a Baby Boomer, I skipped the chapter on tattoos. Return to Book Page. The author amusingly points out that he himself and his wife buy cosmetics, knowing how they are sold to people, for the soothing, hopeful ritual of using them.