More specifically, the term “B2E” is frequently used to refer to the B2E portal ( sometimes called a people portal, which is a customized home page or desktop for. Lupa Username? Masukkan NRP anda, kemudian tekan tombol submit. Cancel. Forgot Password | User Activation | Change Password. © IT Division PT. Having made major investment on B2B and B2C aspect of e-business, businesses are now looking to adopt B2E portal technology to improve organisational.

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Ironically, by ignoring the employee experience EXbrands indirectly damage the customer experience. ;ortal fact, employee relations is extremely crucial to achieving primary business objectives.

Plus, with initiatives like GlassDoor amplifying the voice of the employee, brands now feel even more pressure to make their employees feel valued and happy with their work life.

With B2E, the target is not companies, but their own employees.

A B2E strategy covers everything a business can do to attract, recruit, onboard, train, empower and retain employees. But one aspect of B2E strategy in particular deserves special attention due to its overarching impact on the daily life of the employee: At the moment, most companies depend on intranet solutions and perhaps a combination of tools like Slack, Google H2e and Skype to patch the entire employee experience together.

What is B2E (Business-to-Employee), And Why it is Important?

The importance of delivering an efficient and user-friendly system for internal employee use frequently gets ignored in companies of all sizes.

While customers have the choice to move away from a company’s site if they don’t like the user interface, that company’s employees are stuck with a system that fails to meet their needs and those of the employers. These inefficiencies can lead to a poor employee experience EX as they try to use a system that gives a bad user experience UX. Elizabeth Rosenzweig, author of Portaal User Experience: Strategies and Roadmaps, wrote that “user experience is arguably even more strategically important inside the enterprise b22e out.

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At the moment, companies want to improve employee experience, but have no obvious pathway to so. Most companies have an internal online system that lets employees handle the routine tasks Rosenzweig mentioned above.

A B2E portal on the other hand, goes several steps further, allowing employees to access communicate and collaborate with colleagues, access training services, travel services, industry news, stock quotes, eCommerce interfaces and even employee benefits like in-house discount codes. Plus, a B2E portal allows for more customization and personalization to better meet the needs of each individual employee.

According to Margaret Rouse of WhatIs. Porta aforementioned survey also cited several reasons for the disconnect between the value the executives placed on providing a quality EX and their actions in following through on those values.

This lack on involvement from employees in dictating their own work environment can cause skilled employees to disengage from a company culture that they view as distant and uncaring. Elizabeth Dukes, co-founder of iOfficewrote a column for Inc. Magazine in about the importance of engaging employees in the creation of their own B2E portal.

Then don’t make assumptions about what your workforce wants or needs. Ask them what types of resources, technologies and spaces they believe are critical for success and then make sure they have them.

A well-designed B2E portal that can personalize employee experiences can not only improve efficiency, but also increase employee satisfaction and provide a sense of community. The most effective B2E strategies combine the best methods of both marketing leaders and human resources directors.


Marketers can use their techniques to deliver messages and create user-friendly systems that will attract and retain top talent in much the same way that they bring in customers. At the same time, HR leaders can provide the content and tools employees need in the most useful and efficient ways available.

A B2E strategy, backed by a B2E portal, helps employees and employers to get the most out of their time, effort and talent.

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What is B2E (Business-to-Employee), And Why it is Important?

Some organizations are so busy building a customer-centric brand, they forget poral the lifeblood of their entire operation; their employees. While developers and marketers focus their energy on pleasing external consumers, they forget to smooth porhal the user experience for the company’s other vital constituency: The Significance of The Employee Experience EX The importance of delivering an efficient and user-friendly system for internal employee use frequently gets ignored in companies of all sizes.

This is why more and more companies are moving towards B2E portals. What It Is, And How to Manage It Some organizations are so busy building a customer-centric brand, they forget about the lifeblood of their entire operation; their employees.