Ten Deadly Marketing Sins has ratings and 25 reviews. recomendamos la lectura del libro Los 10 pecados capitales del marketing, de Philip Kotler. Buy Los 10 pecados capitales del marketing: signos y soluciones 2ª ed. 1ª imp. by Philip Kotler, Ana García Bertrán (ISBN: ) from Amazon’s. by Philip Kotler (Author). Be the first to review Start reading Los 10 pecados capitales del marketing on your Kindle in under a minute. Don’t have a Kindle?.
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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Refresh and try again. Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Ten Deadly Marketing Sins: Signs and Solutions by Philip Kotler. Marketing’s capitalee doyen offers an unbeatable guide on what notto do As the cost of marketing rises, its effectiveness is in decline.
CEOs want a return on their marketing investment, but can’t be suretheir marketing efforts are even working. Truly, marketers have toshape up or watch their business go south.
In this clear andcomprehensive guide, renowned marketing expert Marketing’s undisputed doyen offers an unbeatable guide on what notto do As the cost of marketing rises, its effectiveness is in decline. In this clear andcomprehensive guide, renowned marketing expert Pecacos Kotleridentifies the ten most common-and most damaging-mistakes marketersmake, and how to avoid them.
But these ten mistakes are much morethan simple mess-ups; they’re glaring deficiencies that preventcompanies from succeeding in the marketplace.
In Ten DeadlyMarketing Sins, Kotler covers each sin in-depth in its own chapterand offers practical, proven guidance for reversing them. Marketerswill learn how to stay market-focused and customer-driven, fullyunderstand their customers, keep track of the competition, managerelationships with stakeholders, find new opportunities, developeffective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to thefullest.
Covering crucial topics every marketer must understand, Ten DeadlyMarketing Sins is a must-have for anyone who want to remaincompetitive in an increasingly challenging marketplace. Packed withthe kind of marketing wisdom only Kotler can provide, this is anindispensable resource for every company-and every marketer-whowants to develop better products, better marketing plans, andbetter customer relationships.
Ten Deadly Marketing Sins is an unbeatable resource from the mostrespected thinker in modern marketing. Hardcoverpages.
Published April 2nd by Wiley first published To see what your friends caputales of this book, please sign up. To ask other readers questions about Ten Deadly Marketing Sinsplease sign up. Be the first to ask a capigales about Ten Deadly Marketing Sins.
Lists with This Book. This book is not yet featured kotleer Listopia. Feb 09, Patrik Hallberg rated it really liked it Shelves: This short book takes just a couple of hours to read and list 10 marketing sins and how to solve them.
The ten sins are: Take time and read it you won’t regret it! Dec 06, Art rated it really liked it. It does a good job of reminding marketer to go back to the basics of marketing. In doing that, it highlights for a CEO, what marketing should be focused on and what the CEOs role in marketing should be. Marketing is one of kofler many jobs that a CEO must understand. In fact I will go as far as to say that the CEO should be the 1 marketing visionary for the company.
Marketing needs to be about leading a company forward and driving business results. Marketing is not about social media, or search engine optimization, or even the voice of the customer. Those are all tools that a marketer can use. But in the same kotlrr a cabinet maker is defined by his focus and skills on making cabinets and not on his skills with a saw or chisel, caapitales marketer should be defined by his or her focus on growth and not by an ability to utilize a tool.
To lead off this chapter Mr. To run the marketing department well 2. To win the confidence of the heads of other departments 3. And the order matters. Every marketing activity capiitales be based on the company growth strategy. And the company growth strategy must be based on a market focused vision of where to take the company.
If marketing is kktler aligning with the CEO, then no department head should have confidence in marketing and it will not matter how well the disconnected marketing department is run. His or her three jobs are to: Help the CEO craft the vision 2.
Articulate the vision is a way that aligns the organization behind a market based capitlaes plan 3. Oversee the implementation of the growth plan So while the CEO has a lot more than three jobs, one of them is marketing. And if marketing at your company is not performing a strategic leadership role, is it that you as the CEO has not fulfilled you marketing role of setting the vision?
Or is it because your marketing team has their priorities reversed? May 05, Andrej Hribernik rated it really liked it. A very short book with some great ideas.
The gist of it are the problems as in the titles described and some short on point solutions.
Aug 02, Leader Summaries rated it it was amazing. Desde Leader Summaries recomendamos la lectura ktoler libro Los 10 pecados capitales del marketing, de Philip Kotler.
Los 10 pecados capitales del marketi Desde Leader Summaries recomendamos la lectura del libro Los 10 pecados capitales del marketing, de Philip Kotler.
Los 10 pecados capitales del marketing Mar 08, Vince rated it liked it.
Kotler offers a quick overview of the fundamental shortcomings firms generally are working on ca;itales regard to their overall Marketing function not just advertising and lead-gen, but the full go-to-market picture.
I took away some ideas for my organization around Marketing function fragmentation, customer segmentation, ideation processes, and marketing leadership.
Dec 17, Iola rated it liked it Shelves: I think the ’10 deadly sins’ are probably correct even if some of the solutions were jarketing bit dated.
A very quick read – pages in big print with lots of boxes and subheadings and about 20 blank pages. Jan 19, Orhun rated it capitaoes it. In just 2 hours, you will have a broad idea on the common mistakes of most of the brands on marketing, their effects and possible solutions.
Ten Deadly Marketing Sins: Signs and Solutions
Not sure how an expert would find it, but for beginners its really easy to understand and valuable. This book gives rounded 10 important aspects of marketing function and business in general. There are also clear advises on how to implement them in your business life, either you are employee, entrepreneur or employer. Sep 30, Olga rated it really liked it. Definitely a short read, right to the point.
The author points out at various mistakes made by companies and suggests what kotper be improved. I think the book capitalex more addressed to management and entrepreneurs; however, marketers also need to read it.
Los 10 (diez) pecados capitales del marketing: indicios y soluciones – Philip Kotler – Google Books
Jan 11, Venelina rated it did not like it. Some ideas are very popular, but little old. The book is good, it has some interesting cogitations. Jun 03, Robrechtdn rated it liked it. Er staan goede dingen in, maar het is niet diepgaand genoeg. Sep 22, rochdi rais rated it liked it. Apr 24, a rated it liked it. Not for begginers, actually already too old to say something new and revolutionary.
Easy to read, many examples. Oct 02, Lotler Ansari rated it liked it. Aug 10, Sarah rated it it was ok. The best part was that it gave me a high-level overview of what can be involved in marketing. Mar 29, Lori Grant rated it it was amazing Shelves: A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur. Apr 20, Cacbjiik Ca rated it liked it.
A peccados and straight forward book. Jun 23, Jo Oehrlein marked it as to-read Shelves: Mar 25, Elena rated it really liked it. This edl has been hidden because it contains spoilers. To view it, click markteing.
Vic rated it really liked it Apr 19, Ughur Alasgarli rated it really liked it Feb 26, Ramya D rated it really liked it Jan 27, Marc Viver rated it liked it Aug 05,